Santander Use Alonso To Commercial Advantage – 2010 Ferrari Livery Revelation
Santander’s filming of a new commercial provided Spanish driver Fernando Alonso his first opportunity to get behind the wheel of a Ferrari F1 car, albeit briefly.
Alonso, the two time world champion, has made the switch from Renault to Ferrari for the new year along with Santander who are now one of the Scuderia’s title sponsors, drawing back their involvement with McLaren, who the team began sponsoring when Alonso had his troubled season with the team.
The short burst test, in a 2009 Ferrari F60, showed the Ferrari with its potential 2010 livery. With plenty of Santander branding, it was evident the banking giant had made is presence known with large swathes of logos on the front and rear wings, and around the mirror/barge board area. It is unknown if the team will sport this much Santander branding when their 2010 car is launched at the end of the season or whether it was just for the advert. Marlboro, a long time team sponsor who suffered in the wake of anti-tobacco sponsorship stances in sport and Europe have seen their hash marking branding drawn down to just on the engine cover of the cars.