F1 News, Views and Reviews

Qantas To Sponsor Australian Grand Prix

Qantas, the national airline of Australia have been announced as the sponsor for their countries F1 race this morning.

The airline previously sponsored the event in the late 1990’s and early 2000’s, with a large global campaign involving some of their Boeing 747 jets being painted with formula one cars and chequered flags on the liveries.

ING, the previous sponsor, pulled out of Formula One altogether at the end of last season following the world economic crisis and the bad image the Crash-Gate scandal with Renault had given them, and many events have been looking for new backers.

“We greatly value the involvement of all our commercial sponsors – their support reduces the cost of this event to the Victorian government,” said major events minister Tim Holding.

“We are pleased to reaffirm our support for this global sporting event, reaching Formula One fans worldwide,” said Alan Joyce, chief executive of the airline.

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