F1 News, Views and Reviews

CNN Team Up To Sponsor Lotus

CNN, one of the largest news networks and channels in the world have signed up to sponsor the new Lotus F1 Team.

The television station, whose channels run here in the UK see the team as a vital way to gain exposure through sport, and the venture will be managed by their new “partner solutions group” and brings undoubtedly useful sponsorship cash to the fledgling new team.

“We are very proud to welcome CNN into the Lotus Racing family,” said team principal Tony Fernandes.

“It is a sign of the positive impact we have already made in the global business market that such a prestigious brand, familiar to millions around the world as the definitive source of news and current affairs, has made the decision to partner with us.

“The whole team and I are looking forward to working with CNN in the months and years to come on some very exciting campaigns.”


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