Schumacher Boosts German TV F1 Viewing Figures
Michael Schumacher has been, unsurprisingly, the cause of increased viewing figures of F1 in his homeland of Germany.
The 7 time world champion sensationally made his F1 comeback last weekend in Bahrain, and while national F1 broadcaster RTL expected slightly higher viewing figures they were astonished by the actual statistics.
In 2009, 5.3 million Germans tuned in to watch the Australian Grand Prix, the first round of the season. Last weekend, some 10.5 million people, about 50 percent of the available market share, tuned in to watch Schumi make his return with Mercedes.
“We did expect higher viewing figures but we never dared to think that they would be that much higher,” commented RTL’s Manfred Loppe.